Yum! Renews Derby Sponsorship Through 2020
Churchill Downs Incorporated (CDI or Company) (NASDAQ: CHDN) announced Churchill Downs, its namesake racetrack, and Yum! Brands, Inc., (NYSE: YUM) have signed a five-year agreement that extends Yum!’s role as the presenting sponsor of the $2 million-guaranteed Kentucky Derby, one of America’s most legendary sports and entertainment events.
This new agreement runs from the 2016 Kentucky Derby through the 2020 Kentucky Derby. The 141st Kentucky Derby, to be run next year in 2015, is covered under the current agreement that was signed in 2011. Under the agreement announced today, the race will continue to be run as the Kentucky Derby Presented by Yum! Brands. Terms of the extended agreement were not released.
“Our partnership over the last nine years with Yum! Brands has been positive for both companies, the Kentucky Derby and Kentucky’s horsemen. Churchill Downs is very pleased to continue to work with a great corporate citizen right here in our hometown,” said Kevin Flanery, president of Churchill Downs Racetrack. “The Kentucky Derby is a great American tradition and we look forward to the 141st running of the Kentucky Derby presented by Yum! Brands on Saturday, May 2nd.”
“Yum! Brands is pleased to renew our presenting sponsorship of the Kentucky Derby, the greatest two minutes in sports,” said Jonathan Blum, Senior Vice President, Yum! Brands, Inc. “While millions of people know and love our leading restaurant brands, they may not know Yum! Brands. The sponsorship of the Kentucky Derby allows us to build awareness of Yum!, the world’s largest restaurant company.”
Churchill Downs, which opened with the running of the first Kentucky Derby on May 17, 1875, is the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN). Yum! Brands, a Fortune 500 company that operates over 40,000 restaurants in more than 125 countries and territories, is the parent company of KFC, Pizza Hut, and Taco Bell.