Dyehard Fan Supply to Handle Justify Merchandise
Dyehard Fan Supply will have merchandise on site at Pimlico Race Course in Maryland this weekend for the Preakness Stakes.WinStar Farm, one of the owners of 2018 Kentucky Derby Presented by Woodford Reserve winner Justify, has selected Dyehard Fan Supply as merchandiser for the prized horse.
An event and retail merchandise marketing and e-commerce company, Dyehard will handle merchandise for Justify beginning immediately and will have merchandise on site at Pimlico Race Course for the horse’s highly anticipated start in the Preakness Stakes (G1) in Baltimore May 19.
Dyehard Fan Supply has handled event merchandising for several highly regarded equestrian events including the 2010 FEI World Equestrian Games in Kentucky, Kentucky Derby wholesale, the Preakness Stakes, and the Pegasus World Cup Invitational Stakes (G1). The Tryon International Equestrian Center subsequently selected Dyehard Fan Supply as official merchandiser for the FEI World Equestrian Games Tryon 2018 (WEG), which will take place in Mill Spring, N.C., Sept.11-23.
“Dyehard Fan Supply is thrilled to have WinStar Farm and Justify join our stable of clients. We have quickly geared up to get merchandise to fans as Justify races towards history,” said Dyehard executive vice president Ben Erps.
Note – Dyehard Fan Supply, an event and retail merchandise experience and e-commerce company formed and managed by Teall Capital, in January 2018 acquired the assets and business of Louisville, Kentucky-based All Pro Championships, a sports merchandising company. The purchase of All Pro marks Teall Capital’s third acquisition in recent months as part of the formation of Dyehard. All Pro Championships has worked with Kentucky Derby Tours for over 20 years. All Pro Championships created many wonderful Kentucky Derby souvenirs for fans to take home.
Teall Capital, a private equity company based in Winston-Salem, NC; Atlanta, GA; and San Francisco, CA, created Dyehard Fan Supply in late 2017 with Team Retail Solutions as its first acquisition followed soon afterwards by the acquisition of Sports Entertainment Events Merchandising (SEE Merchandising). With the three acquisitions and anticipated additional investments, Dyehard will offer an expansive national network of best-in-class merchandise capabilities that will provide the finest quality retail experience for fans and customers at sports, music and entertainment events.